February 7, 2011

...But It Was Still A Great Ad

As compelling as that Chrysler Super Bowl ad was, the tag line rubbed me the wrong way.

"Imported From Detroit."

Yes, it cleverly plays upon our expectations of cachet.  But in an age when we're already so fragmented, it bothers me to treat any part of this country as so other that it's not quite part of the mainland.

Katrina evacuees were not "refugees."  A product of Detroit is not an "import."  

Detroit's story is a fundamentally American story.

"Import," my Rust Belt butt.  Struggle is a domestic product.